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LIFT AV Provides Ross Live Production Technology

Blog| 12.6.10| No Comments

KIRKLAND, WA – LIFT AV has become Washington’s dealer of Ross Live Production Technology. Ross specializes in video products for broadcast, distribution, live event and production applications. Ross products are found in over 100 countries and are used 24 hours a day, 365 days a year to produce and distribute video and audio signals. Ross products are used in all types of video applications. Their users range from NBC, and ABC to Purdue University, IBM and Staples Center in Los Angeles.

Their CrossOver line of switchers is one particular product Lift AV is excited to be offering. The CrossOver switchers are a budget sensitive solution that offer broadcast-quality live production in a durable, space conscious platform.

All models of CrossOver feature a breadth of capabilities that make these switchers unique in their class. Ross dedicates a great deal of effort in ensuring that our products enable a significant level of operational control. Of primary concern when designing CrossOver was its ease of use. Starting with the use of large, back lit buttons and Panel Glow for increased operator accuracy, through to the placement of frequently used buttons, CrossOver provides intuitive panel ergonomics and production efficiencies. Not only can you rapidly execute a variety of wipe patterns and memory recalls in just a few pushes, the implementation of a rapid, auto-follow menu system also means that you don’t need to memorize menu hierarchies in order to fine tune your actions. No time or effort is wasted navigating through the panel to see and get what you want. A simple turn of a knob will apply a border, adjust softness and activate multiplication and rotation to create your own unique look.

CrossOver presents a small 1 MLE control panel and the feel of a much larger switcher. Contributing to the power and ease of use of CrossOver are attributes such as true next transition style operation and the effortless ability to perform full previews on any keyer. Imaginative and dramatic productions facilitated by:

  • 10 input multi-viewer
  • Dual animation and still stores with alpha
  • MemoryAI™ recall to preview
  • Color wash generator
  • Two channels of 2D DVEs
  • Ten handy transition patterns including
  • professional circle wipes
  • angle rotations
  • UltraChrome™
  • [UltraChrome is the same leading technology found in the high-end Vision Octane production switchers. This superb and patented chroma keyer features blue spill elimination and bad lighting tolerance.]

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    Please contact us for more information on how Ross products can help solve your video needs.

    CONTACT:
    info@liftav.com
    425-242-7339

    [sources include: www.rossvideo.com]

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