LIFT AV Provides Ross Live Production Technology

KIRKLAND, WA – LIFT AV has become Washington’s dealer of Ross Live Production Technology. Ross specializes in video products for broadcast, distribution, live event and production applications. Ross products are found in over 100 countries and are used 24 hours a day, 365 days a year to produce and distribute video and audio signals. Ross products are used in all types of video applications. Their users range from NBC, and ABC to Purdue University, IBM and Staples Center in Los Angeles.

Their CrossOver line of switchers is one particular product Lift AV is excited to be offering. The CrossOver switchers are a budget sensitive solution that offer broadcast-quality live production in a durable, space conscious platform.

All models of CrossOver feature a breadth of capabilities that make these switchers unique in their class. Ross dedicates a great deal of effort in ensuring that our products enable a significant level of operational control. Of primary concern when designing CrossOver was its ease of use. Starting with the use of large, back lit buttons and Panel Glow for increased operator accuracy, through to the placement of frequently used buttons, CrossOver provides intuitive panel ergonomics and production efficiencies. Not only can you rapidly execute a variety of wipe patterns and memory recalls in just a few pushes, the implementation of a rapid, auto-follow menu system also means that you don’t need to memorize menu hierarchies in order to fine tune your actions. No time or effort is wasted navigating through the panel to see and get what you want. A simple turn of a knob will apply a border, adjust softness and activate multiplication and rotation to create your own unique look.

CrossOver presents a small 1 MLE control panel and the feel of a much larger switcher. Contributing to the power and ease of use of CrossOver are attributes such as true next transition style operation and the effortless ability to perform full previews on any keyer. Imaginative and dramatic productions facilitated by:

  • 10 input multi-viewer
  • Dual animation and still stores with alpha
  • MemoryAI™ recall to preview
  • Color wash generator
  • Two channels of 2D DVEs
  • Ten handy transition patterns including
  • professional circle wipes
  • angle rotations
  • UltraChrome™
  • [UltraChrome is the same leading technology found in the high-end Vision Octane production switchers. This superb and patented chroma keyer features blue spill elimination and bad lighting tolerance.]

    c16_stacked_big

    Please contact us for more information on how Ross products can help solve your video needs.

    CONTACT:
    info@liftav.com
    425-242-7339

    [sources include: www.rossvideo.com]

    Blog| 12.6.10| No Comments

    A Wrap-up of C.M.S. 2010

    REDMOND, WA – Lift AV had the privilege of providing the audio and lighting support at this years Christian Musician Summit at Overlake Church. The Summit brought together musicians, audio engineers and lighting designers from all over the northwest for a weekend of training and worship.

    Lift AV was able to showcase the best in audio and lighting for the Summit.
    The final EV speaker count for the main stage came in at 28 XLCs flown, 8 ground stacked XLCs, 16 X Subs, and 8 XLEs, all powered by 40 TG7 Amps. Lift AV used a Midas Pro3 at front of house and a Pro6 for monitors, using them together with Midas’s digital split system. For main stage lighting control they used a Jands Vista T2.

    EV ZXA1 speakers and PL series microphones were used in many of the workshops for songwriting, skill building and engineering classes.

    The crew had a great time meeting with regional musicians, audio engineers and lighting designers, exploring the best in audio and lighting equipment.

    Below are some photos from Gungor’s featured performance on the last night of the Summit.

    CONTACT:
    info@liftav.com
    425-242-7339

    Blog| 11.22.10| 2 Comments

    Lift AV prepares for C.M.S. 2010

    Renton, WA-based Lift AV will provide an impressive Electro-Voice sound system for the 2010 Christian Music Summit, an annual conference for musicians and worship leaders.

    Overlake Christian Church in Redmond, WA is hosting this year’s event, a weekend filled with workshops, classes, and featured performances by Israel Houghton, Phil Keggy, and Gungor.

    Lift AV has the privilege of being a major sponsor, providing all the audio and lighting support for the summit. The Lift AV team spent a week setting up gear that highlights the very best in state-of-the-art audio and lighting.

    Lift AV supplied a range of Electro-Voice loudspeakers for the main stage and auxiliary rooms, including the main XLC and X-Line systems.

    If you live in the greater Seattle area be sure to check out C.M.S. 2010! Classes and workshops started at 8:30am on Thursday, November 11th, with performances by Israel Houghton on Friday, Nov 12 and by Gungor on Saturday, Nov 13. For evening concert tickets and a full schedule check out www.christianmusiciansummit.com

    Blog| 11.10.10| 1 Comment

    Stone Church Remodel Celebration

    Seattle, WA (February 3, 2010) – The following video says it all. LIFT AV provided all audio, lighting and integration services…

    Lift AV’s Justin Friesen raises the main hang (below).

    Picture-21

    A perfect systems check after a long installation (below).

    Picture 21

    Blog| 2.3.10| No Comments

    Spokane County Raceway upgrades with Electro-Voice

    Spokane, WA – Spokane Country Raceway recently renovated both their drag strip and oval raceway facilities. Lift AV provided a new announcement system. Both the drag strip and oval raceways are using Electro-Voice paging horn speakers, new CPS multi-channel amplifiers, and RE2 wireless systems.

    Spokane County Raceway

    “Electro-Voice was the obvious choice for this project,” stated Lift AV Systems Designer, Justin Friesen. “Their speakers offer a very high level of intelligibility at an affordable price.  With Iris-Net we engaged the VLD settings in the CPS 4ch amplifiers and took advantage of the remote inputs for built in power sequencing.  This saved both rack space and the bottom line of the budget.”

    Blog| 10.20.09| No Comments

    3dB Creative Develops First ProSite™ For LIFT AV

    NW Systems Integrator / Wholesaler Gets New Online Look

    Seattle, WA – 3dB Creative announces the completeion of the first in their ProSite™ website design series for LIFT AV, the Pacific Northwest’s newest professional audio and video integrator/wholesaler. www.liftav.com features all-new, fully customized product and support resources and an easy-to-use content management system for continuous product or information updates. 

    LIFThomepageweb1

    “This is a truly world-class site for the audio/video sales industry.” Stated 3dB Creative principal, Dave Christenson. “Our creative team worked closely with LIFT AV to design a custom ProSite™ that compliments the company’s wide array of products and services. 3dB Creative wanted to highlight LIFT AV’s legacy of superior customer service in support of the many brands they represent. The site delivers on all fronts.”

    With clean layouts, rich textures, motion graphics and client-specified data entry capabilities, LIFT AV’s new ProSite™ provides a comprehensive, yet simple content management system that allows the client to update the site without a knowledge of HTML programming language. It is search-engine optimized and easily linked to social media networks. 3dB’s ProSite™ web design service allows established and aspiring companies an opportunity to maximize their online exposure and compete more effectively within a limited budget.”

    For more information on 3dB Creative, visit:  www.3dbcreative.com

    Blog| 9.15.09| No Comments

    Foursquare Church Upgrades with Meyer Sound

    Puyallup Foursquare Church has a history of fast, consistent growth. It began in 1998, when pastors Roger and Tina Archer moved from Seattle to Puyallup, Wash., and started a Bible study group. From that point on, expansion was a constant, as the church outgrew first a junior high school cafeteria, then a 5,000-square-foot space at a Christian preschool, until it finally moved to its current location: a 50,000-square-foot church bought from another local congregation in 2001.

    Foursquare Church , Puyallup, Washington

    Foursquare Church , Puyallup, Washington

    With seating for 1,200 and room for still more growth, the building was suitable but needed an interior upgrade to accommodate Puyallup Foursquare’s upbeat worship style. Leaders decided on a complete remodel, to happen in three phases: a new sound system robust enough to do justice to the high-energy output of the band and choir; new theater-style seating, carpet, paint, and acoustical treatment of reflective surfaces; and technology integration to make the audio seamlessly compatible with webcasts, videos, and other church multimedia efforts. “Basically, we needed systems that won’t limit either our audio or visuals in any way,” says Pastor of Technical Ministries Brent Todd, one that can “handle both live performance and live broadcast as well as recording and videotaping events.”

    For the sound system work, the church leaders turned to Steve Palermo, owner of LIFT AV in Seattle, who instantly saw a challenge in the layout of the auditorium itself. Fan-shaped like a baseball field, it has a balcony and a 60-foot-wide stage. In such a potentially reverberant space, the audio would need to capture both individual voices and the big, powerful sound of a full band onstage — clearly more than the room’s legacy equipment could handle. The ideal solution, Palermo decided, would be the M2D compact curvilinear array loudspeaker from Meyer Sound.

    “With all the energy that the band, choir, and worship leader put out, they needed a sound system that would provide the same impact (for all of those uses),” he says, “and I immediately thought of the M2D.” To help create the specification, Palermo enlisted Elton Halley of DECK Productions in Stockton, Calif. Reviewing the particulars, Halley looked to Meyer Sound’s acoustical prediction program, MAPP Online Pro, as a crucial tool for the job. “Steve called me and told me what the room was like,” Halley recalls, “and we started to develop them into a design.”

    Working from hand-drawn sketches, Halley defined the room in MAPP Online Pro and fine-tuned the loudspeaker system design within it. According to Halley, in the plan they wound up with the arrays are actually set back about six feet from the front of the stage, rather than flush with it, because of the stage location and the dynamics of the room. Even so, he notes that “there are no feedback issues, and we didn’t even have to use a center cluster because the left and right dispersion is so good. It’s perfect.”

    The design called for two arrays of five M2D cabinets, with low frequencies provided by a pair of 700-HP ultrahigh-power subwoofers. The array speakers are toed in slightly to minimize any audio interaction with the side walls of the room. “You have to have intelligibility, especially in a church,” Halley says. “You’ve got to hear the word! But they have a great band, too, and these boxes really pack a punch for music. The M2D is my box of choice when I’m designing, and the 700-HP is a perfect complement to it.”

    The project faced a slight roadblock when it was time to put the subwoofers in place. MAPP Online Pro had suggested placing them beneath the stage, but the building’s structural foundation had other ideas: “If we would have chiseled out the concrete, we would have hit dirt,” says Palermo. So instead, in a configuration also developed via MAPP Online Pro, Palermo and Halley built soffits to contain the subwoofers in the walls on both sides of the stage area, about three feet off the ground. The idea, Palermo explains, was “to shoot the energy of that sub into the sanctuary rather than having it go up the walls.”

    “As a longtime front-of-house engineer, when I walk into a room or onstage and speak with the technicians and engineers, I have a pretty good idea of what’s going to work,” he says. And this solution “worked out great. The projection from MAPP came out in real life exactly as predicted.”

    In Halley’s eyes, the coverage and response plots generated by MAPP Online Pro make it even more of an asset by providing valuable visual aids that help a client understand the predictions. “MAPP plots really give your customers a confidence boost,” he says. “I don’t want to call it a safety net, but it’s great to be able to visually show them exactly where their system is going to go and what it’s going to do.”

    Once the system was installed, Palermo brought in a secret weapon to give the finishing touch. “When it came time to turn the system on and make it sound right, in came Elton with [legendary live-sound innovator] ‘Dr. Don’ Pearson from Meyer Sound, God rest his soul. This was the last tuning project he worked on.

    “When we started this job, Elton had said they were going to be there, to make sure our clients were very, very happy. And that was achieved.”

    For additional information on Meyer Sound products, visit: www.meyersound.com

    Blog| 8.17.09| 1 Comment
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